Interzoo Nuremberg 2028, the pet industry’s biggest trade show, is coming back. The Interzoo 2028 dates run from 23 to 26 May, and the halls of NürnbergMesse will fill with everyone from big pet food brands to small new startups.
All of them will be here to show off what’s next for dogs, cats, fish, birds, hamsters, and every pet. If you sell, make, or design products for the pets, this show tells you what your customers will want next year.
Here is what’s trending on the floor this time and how to walk in ready for it.
Why Interzoo Nuremberg 2028 Matters for Exhibitors?
Interzoo has run in Nuremberg since 1953, and NürnbergMesse runs the venue. The last edition, in 2026, brought around 2,400 exhibitors from about 70 countries. Close to 39,000 trade visitors came from over 130 countries, and more than 87% of exhibitors were from outside Germany.
These numbers are why people still call it the world’s leading pet trade fair. It is more than a big pet supplies trade fair. It is the one event where a year’s worth of new products, packaging changes, and store strategy get decided in just four days. So, these are the solid reasons why Interzoo matters for exhibitors.
Top 5 Trends to Watch at Interzoo: The Pet Industry Trade Fair
1. Sustainability is Now a Real Buying Factor
Buyers at this pet care industry event ask harder questions than before. Where did the material come from? Does the packaging break down? Do the claims on the box hold up? Look out for zones built around biodegradable toys, recyclable pet food bags, and plant-based treats. The Sustainability Conference returns too, with brands sharing insightful ideas and success.
2. Smart Pet Tech is Becoming Normal and More Advanced
GPS collars and app-connected automatic feeders now can be seen on shelves at regular pet shops, not just specialty stores. More of these devices are starting to work with vet-style health tracking, so owners can spot a problem early, before a vet visit is even needed. At this event, you’ll see innovative technologies to make petting easier and effortless.
3. Food Brands are Building Diets Around the Pet, not the Species
Gut health, joint support, and hair health recipes built for pet overall wellness. Products made for specific dog or cat breeds and their health signals are becoming very popular, not just a small trend. More brands will launch these at Interzoo Nuremberg 2028.
4. The Market is Splitting into Two Price Groups
Premium, health-first products keep growing in price and demand. At the same time, the budget and retailers’ exclusive range of products are to be seen at Interzoo Nuremberg. At this animal products expo, expect exhibition stands built clearly around one message or the other.
5. Startups Get More Space than ever Before
The Fresh-Ideas Stage and the Young Innovators area, where over 50 new companies will show their ideas side by side, has become one of the busiest corners of the fair. If you want to spot next year’s big product early, it would be better if you should participate here.
What to Expect at the Interzoo Nuremberg 2028 Show?
If this is your first time exhibiting or just want take a tour of what’s happening at Interzoo trade show, here is a quick guide to the show:
- Four full days across several halls covering food, accessories, aquatics, grooming, and store tech.
- Country pavilions showing regional manufacturers side by side.
- A Product Showcase near the main entrance to spot new launches fast.
- Daily talks on nutrition, retail trends, and sustainability.
- A networking event for closing deals in a relaxed setting.
This mix of new pet product trends, ideas, and stunning booth designs is why many pet care companies treat this Interzoo exhibitor guide moment as their main planning point for the whole year, not just a normal pet industry trade show in Germany.
Let’s Build Your Interzoo Nuremberg 2028 Exhibition Stand Together!
A great trend only helps if your stand shows it off well. As an exhibition stand builder for Interzoo with over 15 years in trade fairs, we build stands that put your product’s story first, whether that’s a materials wall for a sustainability claim or a demo corner for a new smart feeder.
As a booth design company for Nuremberg‘s pet fair, our team already knows the venue rules and deadlines well.
If you’re exhibiting in 2028 and need a pet trade fair stand builder who delivers on time, get in touch with Expert Exhibits GmbH today.
